Prada has launched a new flagship store at The Dubai Mall’s Fashion Avenue, the new extension dedicated to luxury brands. The store stretches across three levels with a total surface area of 1,550 square meters. It features collections of clothing, bags, accessories and footwear for women and men.
The ground floor is dedicated to women’s leather goods and footwear while the mezzanine floor houses women’s clothing, the Made to Order service and a collection of eveningwear. The top floor focuses on men’s leather goods, footwear and clothing collections, including the Made to Measure and Made to Order section. The principal space boasts a special selection of lifestyle products for women and men. It includes colourful tables and wooden sofas by Brazilian designer Jorge Zalszupin.
The external façade, a tribute to French-Venezuelan artist Carlos Cruz-Diez, is composed of gold and silver metallic blades.The large front window presents a ‘brise soleil’ of wooden slats that create a dimensional effect, while a Verde Aver marble façade ties the store’s three floors together.
Interiors are decorated in motifs inspired by the brand’s prints, including the black and white checkerboard marble floor that refers to Prada’s historic store in Galleria Vittorio Emanuele II, Milan. Furnishings feature details in coloured marble and polished wood, with pieces that were designed by 1950s Italian designers having been reproduced for Prada.